Often I have clients come to me stating that they want a logo designed. When I quote them say an amount X, which is decided based on the different parameters in background, dependencies, usages, etc.
I try to convince them on why I charge how much I am charging and that there is a lot of effort involved in the logo design process.
Recently, a reputed filmmaker friend said; “There is no rule to make a logo”. I disagree with that statement so much. It almost forces me to question him, “Is there a rule to make a film” ? I know there is. But let’s not get into the discussion on that.
A logo is an outcome of a lot of hard work and thought process. To make a simple logo is difficult. It is NOT as simple as just opening up powerpoint or any other software and creating it in a few minutes.
Here is a video that I came across about the design of the Rio deJanerio Olympics logo. See the video to understand the level of complexity involved and the philosophy behind a logo design exercise.