When it comes to booking my flight tickets online, I have almost all the time done it on Cleartrip.com . I love their minimalistic UI, and the User Experience is high on that site. However of late I have been checking out the others too. Yatra I do not like for its lack of consistency in the layouts and UX. MakemyTrip, which was one of the first in this arena, does have a decent User Experience, (except the small font size that I detest so much) but not to the same extent that Cleartrip has.
However, one of the things that I love about the Make My Trip is this feature that they have smartly integrated in the checkout process. At the look of it, it is a simple take it or leave it thing, with just a radio button. Thankfully by default they do not have any option selected.
MakeMyTrip.com has associated itself with an NGO that works in the area of reducing Carbon Footprints, that is generated everytime someone takes a flight. It goes to the extent of telling you how many kilograms of CO2 will be generated and also what you can do to help in this cause.
An example of Design for Social Impact
I think this is a very noble and nice way of integrating the cause for Design for Social Impact. The designers did cash onto the buzz that global warming has created. I think its about these small initiatives, when clubbed together, will lead to creating an impact on the planet.
Whether a person would actually use this feature and make donations (I personally have not done so, since I prefer to donate directly than through a third party) is something that needs to be tested and seen from usage patterns. That . . . → Read More: Reducing Carbon Footprint
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