Writing on Design

At the UX Now conference last week, I was speaking to fellow designers and academicians on the dearth of good literature coming out of the Indian design fraternity. So while, we live in interesting times, where people have a lot of devices and avenues to read on, there is lesser original content that is being published to read. When it comes to writing, we in India flair pretty badly at it.  As a result, we continue to rely upon literature that from other contexts, which are more likely from the west.

“You don’t write because you want to say something, you write because you have something to say.” – F. Scott Fitzgerald

I speak a lot at conferences and do multiple workshops on Design, Design Thinking, User Experience and when it comes to giving materials as pre-readings for my workshops, it all boils down to finding articles from a totally different context. I truly feel that we need more writings from here. We need to have more good literature on Design from India. Design in India is heavily influenced by culture and the ways we respond to it. Our business ethics are different and our structure of the economy is different too. So it makes sense to read more about it. For long, Design in India has been ‘inspired’ by the west, and it is time to change that.

As a part of a class I am teaching this semester, I am seeking the students how to write. I am a firm believer that designers today need to be better at writing and conveying their thoughts. Needless to say, it has been challenging. I strive to get at least one paper out of the class. My only goal for the class is to ensure that students learn how to write well.

Why is it difficult to write?
We struggle to write, because people spend lesser time reading lengthy articles. In the age of instant gratification, reduced attention span, the plethora of information available at fingertips, and information in shorts, it is difficult to expect someone to devote a lot of time to read an article. Even though the average time spent reading has gone up, it is more with multiple short articles or information bits in that of 140 characters and smaller news notifications. Building arguments in short articles is tough and if your piece does not have the sufficient interest from paragraph to paragraph, one has  lost the reader.

Coming out of the writers block
This is more challenging that I thought it to be. For people who were accustomed to writing (like me), getting back to doing it regularly after a considerable amount of time (few weeks to months), is immensely challenging. The mind is too fickle to concentrate on the writing part, and gets easily distracted. It is important to make writing a habit. Only then will one come out of this block. Pledge to write at least a minimum number of words every alternate day, if not everyday.  I remember the days when I wrote long articles. I need to get back  to doing so.

Writing in the Flow
I am striving to get into the flow of writing more often. Bring in discipline is important. It has to be done. I am now looking at at least 1 if not 2 articles / post on my website every week. There is so much to write about. From politics, to environment to education to wicked problems to governance. Design in India is seeing a resurgence, with its value being felt across disciplines. Therefore its the best time to write on design. 

If you have any particular thoughts on how to write better, I would appreciate some in the comments too.

Leave a Reply

Your email address will not be published. Required fields are marked *