The Designer’s Angst

We have built this product, and are looking for a UX designer who can ‘Make it Look Beautiful’.

This would be the content of I do not know how many mails I have received in the past from Product Owners, Entrepreneurs, Cool Startup Guys, Project (Product) Managers at large companies, etc. I have had no problems with that, except when it started getting repetitive and, as a result frustrating at times. More often than not, I would reply back with the question whether you are looking for a Visual designer or a UX Designer. The reply would always be UX Designer, but in reality, I knew that they wanted a purely Visual Designer. Needless to say, I would often end up refusing to work with that client because more often than not the UX suggestions would be discarded.

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Over the past few years, I ended up teaching at an Exec MBA program, mentoring students taking courses in design both online and offline, taking workshops at corporates and speaking about Design at various conferences and events. My interactions with lots of Product Leaders, Product Owners, Product Managers and people who want to start their own Product Companies gave some very interesting insights. From being clueless about UX to the classic misunderstanding that UX is UI, to not understanding the value of research, to being driven by beautiful things! I also attended numerous startup events, spoke to numerous investors, visited a couple of accelerators to understand where the problem is.

I come to the conclusion, that in India (and to some extent perhaps around the world), we face a huge supply-demand gap. There are few (good) designers, and the demand has suddenly risen; for design is cool and the buzz word in the industry today. The role of the designer in the industry itself has changed over the years. However, the notion of what constitutes a good UX is still missing widely.

It is for sure that almost every Product Leader now at least knows that design is ‘important’ and should not be ignored. But not everyone is sure about when to invest in it and how to go about it. These are perhaps the greatest challenge that a Product Leader faces.

For some this engagement with a designer comes from the inception, while some get them too late. How do these things impact the team? With the introduction of new processes that teams follows, how does the Designer with a penchant for the waterfall way of working adapt and fit into it.

With the plethora of resources available, picking up the skills and knowledge is not that difficult. So why does the UX designer still demand a high value?

Make it Look Beautiful! is a handbook for Product Leaders and Designers to collaborate better to create amazing products. Over the course of the different chapters in this book, I would write about my discussions on various aspects of design, product management, innovation and research.

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